Robert DeGroot, MEd, DCH, FAPA

Dr. Bob DeGrootDr. Robert DeGroot is a consultant, trainer, researcher, author, hypnotherapist and coach.

He is the founder of Sales Training International, now headquartered in Cape Coral Florida. The company offers web-based and instructor-led courses, as well as, consulting services, productivity improvement products and software. Some courses are available in Spanish and Portuguese.


Texas State University

  • Bachelor of Arts degree in Psychology
  • Master of Education in School Psychology

American Institute of Hypnotherapy

  • Doctor of Clinical Hypnotherapy

Relevance to hypnosis is tied to Georgi Lazanov’s work at the Institute of Suggestology (hypnosis) in Bulgaria. Lasanov studied the power of suggestion, conscious and unconscious in a learning setting (suggestopedia) which led to the development of Accelerated Learning process now used throughout the world in education and training.

Bob's deep understanding of adult learning principles, how people learn online, and Accelerated Learning, comes into play when designing online learning courses for maximum effectiveness. Recent breakthroughs in e/mLearning development software has him actively involved in redesigning Sales Training International's online courses to take full advantage of these new capabilities.

Sales Experience

Prior to establishing the company, bob gained 15 years experience as a top producing award winning Sales Professional selling electronic connectors, epoxy laminates, pumps, compressors and pulsation dampeners, job placement and employment services, business brokerage and other products and services.

Educator/Trainer/Instructional Designer

  • Assistant Instructor of Psychology [Texas State University] Past
  • Associate School Psychologist [Temple Independent School District] Past
  • Trainer and Instructional Designer [Sales Training International] Current

His instructional design breakthroughs using “Accelerated Learning and Teaching” have produced dramatic increases in the speed of and accuracy, as well as, length of retention of learning.” These innovations are now being applied to the company’s Web-based training, large group training sessions and individual mentoring sessions.


Psychology for Successful Selling (Hardback - Branden Books, 1988, out of print) and Trance Formed Body (paperback - IngramSpark, 2015) which is now available from bookstores around the world. He has written and published 43 eBooks in the professions of sales, sales management, and customer service which are available for purchase on, Barnes and Nobel and over 70 retail websites.

Additionally, he has written over 70 Instructor Led Training and 50 Web-Based Training courses.

Certifications [Current]

  • Board Certified Hypnotherapist [American Board of Hypnotherapy]
  • Fellow in the American Psychotherapy Association
  • Professional Associate School Psychologist [Texas State Board of Education]
  • Certified Applied Kinesiology [Level 1 “Touch for Health”]
  • Approved Member of Diagnostic and Evaluation Team in the disciplines of Education and Psychology [Texas Department of Mental Health and Mental Retardation]
  • Developing eLearning Stories and Scenarios Certificate Program [Training Magazine]

Professional Organizations

  • American Board of Hypnotherapy
  • American Psychotherapy Association
  • Association for Talent Development (ATD formerly ASTD)

Recognized for Accomplishments

  • Recipient of the Distinguished Service Award from the Texas Psychological Association – Psychological Associates Division
  • Presented at the ASTD International Conference & Expo
  • Who’s Who in the World
  • Who’s Who in the South and Southwest
  • Who’s Who Among Human Service Providers
  • Who’s Who of Emerging Leaders in America

Along with many other awards, Sales Training International has received the “Organization of the Year Award” three times from the Houston Chapter of the American Society for Training and Development and has been select twice for the Better Business Bureau "Award of Distinction."

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